2020 is here and we've hit the ground running. A relatively slow start online which history has shown is the norm for us after the Christmas period, coupled with the fact we were desperately low on stock with a variety of sizes unavailable in a lot of designs. Historically January is our worst month from a sales perspective, we tried to buck the trend this year by releasing three new designs on tees mid January as well as getting out to a couple of markets. A road trip to Burleigh Heads for a Market stall at the village markets on the 19th of January was first up, our first in Queensland. We drove up a few days earlier to pick up our new stock from our new printers on the Gold Coast, who did a phenomenal job.We also got to spend some time with family in Byron Bay. The three days leading up to the markets we had torrential rain nearly 300ml, we actually thought the markets would of been cancelled and we wouldn't of complained either as the rain was fairly wide spread over eastern parts of the country and was needed with much of the east coast on fire at the time, but the sun came out the day of. Unfortunately though crowd numbers were down to what we had expected and as a result so were sales. Talking to other regular stall holders on the day they confirmed crowd numbers were less then usual. A number of factors could of contributed to this, local flooding cut the highway off north of Burleigh Heads, a very hot humid day after three days of rain may of seen people head to the beaches and the fact Christmas had just been people aren't looking to buy like we've seen online. The quality of stalls were very high so we have no doubt it's a good market to attend both for the consumer and retailer. Despite the day not going as well as we'd like we haven't ruled out attending again at a later date sometime in the future. Something that did go according to plan was online sales increased with the release of our new designs on the 20th of January. We weren't long home in the Upper Hunter before hitting the road again this time to Nelson Bay for sacred tree twilight markets on the 24th of January. Again numbers seemed down compared to previous Nelson Bay markets we've attended in what we thought would of been a busy holiday period for the Nelson Bay area, maybe holiday goers had been and gone? Maybe the chance of storms kept people away? can't quite put our finger on it. Online sales continued stronger then previous January sales on years gone by which was a positive. What we do know is January has been and continues to be a tough month for our small business and will require further fine tuning on our approach in the future.
February sees us attending Avoca beach markets on the Central Coast on the 23rd our first in the area, something we are looking forward to, another market community, with new stalls holders and people to meet and introduce to our brand. February will also be a busy design period as we look at finalising all of our winter designs, we already feel we've got a few bangers locked in. We'll be working with a professional photographer in an overseas location as we look to lift our brand to new heights and give our website and socials a more professional and polished look in 2020 and beyond .The journey continues.