FAF

Past, present, future

Past, present, future

Earlier this month we celebrated our fifth Birthday, this one was a little extra special for us because back in early 2016 we set ourselves a five year plan for FAF, to reach the five year milestone was extra rewarding knowing the work that went into those five years. It sure went quick. Starting a brand with zero idea on how it all works, zero contacts and very little capital to where we are now is really quite humbling. Growing a brand organically from scratch is bloody hard even in the current landscape of social media and the ability to...

Read more →


New drop incoming

New drop incoming

The wait is nearly over. We've got four new products arriving, three of which will be arriving this week and the fourth is expected next week. Two fresh new tees and two new full custom FAF hats  Both the Tees and hats will feature two new hand drawn designs.  Our custom manufactured hats have been another long and sometimes frustrating process, The order was placed on the 10th of November 2020 after choosing styles, fabrics and closures. Manufacturing times blew out again on our hats, we did expect these mid January but quality is always our number one priority and...

Read more →


The year that was

The year that was

Whatever your take on the current situation and 2020 is, one things for certain and that's things have changed or did change for a period for most people in one way or another. For us personally as a family it hasn't changed too much, there has actually been some positives or at the very least challenges we've overcome which can only be seen positively, we're also well aware that it has impacted other people including family and friends negatively, we hope you can accept and find solutions, and see everything there is to be grateful for, optimism is a happiness...

Read more →


Put on your happy face

Put on your happy face

Summer is around the corner and we've been working overtime to get a heap of new products together for you to enjoy in our favourite  time of year.  First up is our "put on your happy face" tee. This one is a little different in how it came about, usually we have a concept before an artwork is created but we stumbled across this design in Eva's art diary as we were putting together our Summer plan, it jumped off the page and we ran with it. So now we had an artwork, we had to name it or reverse...

Read more →


Where have you been?

Where have you been?

It's been a little over three months since we've had an update on goings on via our blog, something we have continued to do regularly prior since November last year. The truth is we haven't gone anywhere however we did get a little comfortable maybe a little lazy, on cruise control if you like. Not where we'd like to be, we are most comfortable being uncomfortable as this is where growth happens. We've tightened the screws over the last month or so and we feel we're back headed in the right direction. The release and promotion of our "sex panther"...

Read more →