FAF

2021 ~ Year in review

2021 ~ Year in review

It's been a hot minute ( 9 months actually ) since we've touched base, a lot of water has passed under the bridge since, both figuratively and literally speaking. Now New Year and the busy Christmas period is over we thought it would be a good opportunity to reflect on the year that was. Covid has and is still being a pain in the proverbial for everyone and it didn't miss us either. 2020 Covid  and 2021 covid were two completely different beasts ( for us anyhow ). While consumer confidence was still high in 2020, government subsidies supporting out...

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Past, present, future

Past, present, future

Earlier this month we celebrated our fifth Birthday, this one was a little extra special for us because back in early 2016 we set ourselves a five year plan for FAF, to reach the five year milestone was extra rewarding knowing the work that went into those five years. It sure went quick. Starting a brand with zero idea on how it all works, zero contacts and very little capital to where we are now is really quite humbling. Growing a brand organically from scratch is bloody hard even in the current landscape of social media and the ability to...

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New drop incoming

New drop incoming

The wait is nearly over. We've got four new products arriving, three of which will be arriving this week and the fourth is expected next week. Two fresh new tees and two new full custom FAF hats  Both the Tees and hats will feature two new hand drawn designs.  Our custom manufactured hats have been another long and sometimes frustrating process, The order was placed on the 10th of November 2020 after choosing styles, fabrics and closures. Manufacturing times blew out again on our hats, we did expect these mid January but quality is always our number one priority and...

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The year that was

The year that was

Whatever your take on the current situation and 2020 is, one things for certain and that's things have changed or did change for a period for most people in one way or another. For us personally as a family it hasn't changed too much, there has actually been some positives or at the very least challenges we've overcome which can only be seen positively, we're also well aware that it has impacted other people including family and friends negatively, we hope you can accept and find solutions, and see everything there is to be grateful for, optimism is a happiness...

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Put on your happy face

Put on your happy face

Summer is around the corner and we've been working overtime to get a heap of new products together for you to enjoy in our favourite  time of year.  First up is our "put on your happy face" tee. This one is a little different in how it came about, usually we have a concept before an artwork is created but we stumbled across this design in Eva's art diary as we were putting together our Summer plan, it jumped off the page and we ran with it. So now we had an artwork, we had to name it or reverse...

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